To lead its new phase of growth and global expansion with a mission of accelerating progress in agri-ecosystem everyday
- Industry veteran Mohit Pande joins as Chief Business Officer to spearhead business expansion across international markets
- Vijay Nelson takes charge as Chief Product Officer to accelerate product innovation and strengthen Cropin’s agri-ecosystem Deep Tech offerings for global markets
- Sujit Janardanan has been appointed Chief Marketing Officer with a mission to spur market penetration across growth regions
Cropin, a leading global ag-ecosystem intelligence provider, today announced the appointment of three executive leaders in a move to strengthen its leadership team and support the company’s continued growth and execution of its strategic priorities. Mohit Pande joins Cropin as Chief Business Officer, Vijay Nelson as Chief Product Officer, and Sujit Janardanan as Chief Marketing Officer.
After building a successful business model and spearheading an all new ‘Ag-intelligence’ movement for ecosystem players worldwide for over a decade, Cropin is accelerating its journey of building a deep tech organization that is focused on solving some of the toughest challenges and biggest opportunities faced by the agri-ecosystem. The restructuring exercise encompasses redefining the organizational culture, strengthening values, and introducing a host of people-friendly initiatives as the company is expanding its operations across global markets.
Mohit Pande has been named Chief Business Officer. Mohit will be responsible for accelerating Cropin’s business operations across global markets. With a customer base spanning 56 countries, Cropin is on an aggressive path to expand its international presence and set-up offices in priority markets across North America, LATAM, Europe, South-East Asia, and the Africa region – apart from India. With 25 years of experience in driving business operations for technology giants such as Google and Microsoft, Mohit was most recently Co-Founder of Linear Squared (now acquired by Algonomy) and previously Country Manager, India for Google Cloud. He will work with Cropin CEO Krishna Kumar and COO Kunal Prasad to spearhead the company’s aggressive business growth globally.
Vijay Nelson has been appointed Chief Product Officer. Vijay will lead product development and platform innovations at Cropin. He will focus on streamlining existing product offerings and build the next generation of Ag-intelligence solutions, tailored for different customer segments. He will also help the company to strengthen its Deep Tech product suite and accelerate the convergence of AI, ML, data science, satellite imagery, and remote sensing to reimagine a truly futuristic tech-enabled agri ecosystem worldwide. Vijay has nearly 20 years of experience as a product leader in leading technology organizations such as Microsoft, Amazon, eMids and Honeywell. His most recent role was at Microsoft where he was the Principal Group Product Manager, heading the Microsoft Outlook products in India.
Sujit Janardanan has been appointed Chief Marketing Officer. Sujit will focus on enhancing Cropin’s brand positioning as the most admired Deep Tech company in the agtech space and spearhead market penetration across growth regions. He will also focus on rebuilding and growing the company’s marketing organization. Sujit has over 2 decades of experience in driving global and regional marketing at technology leaders such as Google, AWS, NTT (Netmagic) and McAfee among many others. Prior to joining Cropin, he was Head of Marketing, India for Google Cloud.
Commenting on the appointments, Krishna Kumar, Co-Founder & CEO, Cropin said “I am delighted to welcome Mohit, Vijay and Sujit to the Cropin leadership team. Cropin is gearing up for the next phase of growth and international expansion as we seek to transform the agri ecosystem worldwide. We take great pride in the creation of a global Agtech category while building Cropin since 2010. There has been significant traction for our solutions in the past few years. We strongly believe that this is the right time for us to embark on a new journey to scale our ‘built in India’ Intelligent Ag Cloud platform across global markets. The new appointments will be invaluable additions to our senior management team on this exciting journey. ”
Founded in 2010, Cropin is a pioneer in the Agtech space building the first global Intelligent Ag Cloud. Cropin’s platform enables various stakeholders in the agri-ecosystem to leverage digitization and AI at scale to make decisions that increase efficiency, scale productivity, and strengthen sustainability. Cropin has worked with 250+ customers and has digitized 16 million acres of farmland, improving the livelihoods of more than 7 million farmers. It has built the world’s largest farming data insights over a decade, spearheading a global ‘Ag-intelligence’ movement with a knowledge graph of 488 crops, 10,000 crop varieties in 56 countries. With its AI / ML platform tailor-made for the agriculture ecosystem, Cropin has computed 0.2 billion acres of farmland in 12 countries, covering 24 major commodities.